The world of the internet is expanding, and more users are using the internet for doing several tasks. The platform provided by the cyberspace has provided business owners and service providers a huge opportunity to showcase their services and businesses. Apart from online shopping and service acquisition, a huge number of tasks are also done without any hassles through the internet.
Several awareness campaigns are also featured on the internet. Therefore people who want to do online business can easily do so by having a registered website and social page. However, the task of building a website appropriately is not that easy. It takes time and effort. The website should be able to provide any visitor with the information that he/she is searching for.
Streamlining the process of internet research
The internet is a huge repertoire of information. However when an individual looks for information on the internet, then a selection is shown to that individual. This is done by the search engines that match search query with information available on the internet. Therefore the websites that are fully optimized will feature in search results provided by search engines. The website owner, therefore, needs to take action for optimization into account for building and to upgrade a website.
It might take some time to understand all the aspects of optimization, but at the basic level, it should be clearly understood that search engines pick up search results based on relevance and user visits. This implies that if the website has correctly targeted content, then it will be easily picked up as relevant when suitable searches are conducted and another important factor is website traffic. If the website is often visited by internet users, then that website will acquire a higher position in the search result page.
Therefore simply focusing on search engine optimization without adequately focusing on user experience will not bear any fruitful result. Therefore user experience is a prime factor when it comes to website popularity. Therefore for making internet searches easy and relevant for users search engines ensure that relevant and popular websites are shown to the user when the search query is entered.
The palpable difference in case of mobile browsing
The preference for mobile devices is quite apparent. The rise in mobile internet browsing is therefore prevalent. The changing dynamics of internet browsing has propelled website developers to rethink the process of developing websites because if a particular website is not viewable through a mobile gadget or not properly represented through a mobile device, then the website will lose out on traffic. Information regarding the performance of the mobile site can be gathered by looking at the bounce rate for mobile users. If the bounce rate is considerably high, then the mobile users are not getting suitable content on the mobile site which they are getting on the desktop site.
The most obvious difference when it comes to mobile browsing is the screen size. The screen size of a desktop computer usually provides website builders with a lot of space. However when websites are viewed through a mobile, then the screen size reduces considerably. There are multiple gadgets which are available in the market, and the screen size for each type of device also varies greatly. This brings up the issue of mobile friendly design and its certain requirement in the present world. Since the inception of android technology internet browsing hugely takes place using mobile devices and website builders have to take this factor seriously otherwise only a handful of visitors will be visiting the website due to the lack of accessibility.
The method of making a website suited for mobile users
There is an observable increase in the use of mobile devices, so website developers also have to work on making the website mobile friendly. The methods present for making a website fully accessible for mobile users are given below:
- The creation of a speared mobile site:
For a particular desktop website that has a lot of information, simple downsizing might not help, so it is better to opt for a completely separate mobile site. In this case, there are two versions of the same site. One is present for desktop users, and the other is for mobile users. Depending on the device which is used by an individual for accessing the website the appropriate form of the site will be shown. This is particularly helpful for website owners who have to use a huge amount of written content or have multiple user function options on the site. A separate mobile site will help in keeping the necessary functions intact without having to change the desktop site. Therefore desktop viewers will broadly get the information and mobile users will get to view the mobile version that is suitable for navigations and information acquisition.
- The development of a responsive website:
This method is used for modifying the original website for making it viewable for mobile users. In this form of website designing the same website is viewed through different devices and the presence of responsive designing enables the users to see the website as per the device which they are using for accessing the website. Responsive designing requires skill and time as the website has to be upgraded for all screen sizes and gadget mode for ensuring proper viewing. Websites that do not have a huge amount of information on display can make use of responsive website designing. Taking the smallest screen size for making a website responsive at the initial stage is a good idea.
- Enabling a strong function for the website:
It is quite obvious that touch function is very popular and even in case of laptop computers that can use the desktop version of the website touch function might be required. Therefore there should be no function that is the only mouse enabled in a website. All website functions including navigation should be enabled for touch as well as a mouse click.
Therefore having a mobile website will help in broadening the organic traffic and will also help users to access the site from any device.