Your connections are given more weight as a consequence of the most recent algorithmic modification on LinkedIn. Prior to this change, the top 1% of LinkedIn members dominated everyone’s newsfeeds. What does this imply? The “Richard Branson’s” of LinkedIn, the wealthiest people in the world, filled up everyone’s newsfeeds, leaving little to no opportunity for the typical user to stand out.
Compare this to living in a community where everyone you know and trust is present. Wouldn’t you prefer to spend time with those with whom you truly connect over those you have never met?
In order to fix this problem, LinkedIn’s algorithm started showing activity from users’ “actual relationships,” such as coworkers, previous coworkers, other members of LinkedIn groups, etc. In essence, genuine connections are made via actual communication.
LinkedIn examines the following information to determine who your true connections are:
- your colleagues
- conversation partners on LinkedIn
- hashtags that you use
- communities you’ve joined on LinkedIn
- you follow pages on LinkedIn
You’ll have a higher chance of improving interaction and developing relationships with them if LinkedIn correctly detects your true connections.
Establishing a network around your area of expertise is the first step to ensuring that the algorithm receives the correct signals. Make connections with those you enjoy and wish to engage with. You don’t have to connect with someone if you don’t intend to communicate with them on LinkedIn. Instead, connect with industry peers and experts who can share insightful information.
Make Contact with People in Topical Groups
Joining relevant LinkedIn groups will help you network with the appropriate individuals. These more intimate groups provide a secure environment for raising issues, disseminating thought-provoking content, and igniting discussions.
The more connections you have, the more people will receive notifications whenever you post, which is especially important if you use LinkedIn’s Publishing Platform to republish and increase visibility for your work.
Additionally, as your network grows exponentially with the addition of second and third-degree links, the more first-degree connections you have, Accept the connection requests that come your way, and if LinkedIn offers a link with someone you know and do, you should absolutely think about adding them.
Even if you don’t believe they belong in your target market, they may still come across your content, fall in love with it, share it, and/or recommend you to someone else if they learn about a project that you’d be a good fit for. More people are better.
Why Do People Opt For Email Rather Than Conversations On LinkedIn?
No, people made a huge mistake. It makes sense that email is much simpler to use for all of your communication, but participating in discussions and adding value on LinkedIn builds a connection between you and your brand there, which may increase loyalty to both LinkedIn and you at the same time.
People begin to link you to both LinkedIn and their own personal gain, so they go there to communicate with you and give you something in return. When people think about you or your work, it starts to seem almost automatic. And that’s where their actions, such as sharing your work and networking with you, may really start to pay off for additional visibility when they’re consistently linking you with LinkedIn.
Commenting On The Post Is Also A Good Idea
It’s worthwhile to join the conversation when you notice a story gaining steam, whether it was posted directly on LinkedIn or was a response to a link someone shared in your news feed.
But instead of simply joining in by stating something mindless and generic like “nice article” make a real contribution to the discussion that is taking on.
Make a comment or make a point of mentioning more information that was not in the post but supports the author’s arguments.
Post a link to an article you’ve written if it’s pertinent. This notifies the commenter and anybody else who has posted before that you are actively contributing to their discussion, drawing attention to yourself and (where appropriate) increasing visibility for the content you shared.
If you want to increase your visibility on LinkedIn for yourself, your business, and/or your job, the eight methods mentioned above will be very helpful. To cut a long tale short, don’t be hesitant to participate on the platform. No, it’s not Facebook, but since it’s not Facebook, a lot of individuals choose not to participate, frequently out of a desire to appear disinterested and professional.